MC Serch - There It Goes

Serch is steppin' to the ... shutdown button on his laptop - here's his latest (and apparently last) blog entry:

Peace:

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As I write this, I truly hope this finds you in the best health and spirits. This past weekend I did something that I strongly suggest if you are in a relationship do. My wife and I did a weekend-long retreat where we spoke to someone about our relationship and ourselves. One of the things that came out was I was expending way too much energy on extra curricular activities. Sure I have the blessing of being able to work from home and being there for my kids and my wife all day, but the work I do at home barely leaves me real time for my family. I constantly am reading emails from my 6 different email accounts. That’s right, I have 6 different email accounts all of which are set up on purpose but need my daily attention. This is not mention, phone calls, interviews, my radio show, my syndicated radio show, and Serchlite MultiMedia, which have now grown to 31 employees. Most of what came out of my weekend retreat with my wife was that I was slipping away into my social networks an my outside interests and I had stopping taking stock of my family.

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The funny thing was we are so strong as a couple, but yet we sat there and felt like we were trying to salvage our marriage. I felt that I was not really giving her my true self and it came out. This was shedding the cover that I have had around me my WHOLE LIFE, all of it down to my bare self. She was now seeing me, Michael Berrin, not Serch, not Serchlite, not the TV host or the rapper that she has known for 20 years, but Michael Berrin, a man who has covered up so much of his true self that he sat there on Monday not knowing who he truly was. It was the most important, eye-opening weekend of my life and I walked out of there knowing that I have to make many more significant changes in my life. One of them is closing my MySpace account.

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As much as I love blogging here and talking to you guys and sharing important life lessons, the truth is I need to focus more on me and not be Serch. In fact, I love being MC Serch but I need to be Michael Berrin more moving on, and that person is not someone who needs to blog and be a celebrity, but needs to be a husband and a father and a soul mate to my wife. I will still be doing radio and personal appearances, but I can no longer blog and confide in you what I need to confide in me. The other issue is there are just too many people who email me here looking for me to help them with their career. I am not in that space anymore and I never ever want to go back. I spent 25 years of my life in the music business and my relationships now are not for building new artists, they are for building new brands. The music business has so many talented young hungry executives that I don’t need to run in their lane. I need to run in the other lanes of the industry: Marketing, Promotion, Brand Integration, and that is not here on MySpace. I am sorry if this is being too honest and forthright but you don’t deserve anything but my absolute truth. I need to move on.

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I thank you so much for reading, commenting, subscribing, listening, arguing, fighting, hating, loving, liking, repeating, and hopefully learning from what I have done here there last three years. I want you to know that every time I write in my journal about my personal growth I will think about all of you: from all of you regulars, like DivaFly, Magnificent, Tanya, LG, Neb Dirty, Fabri (Your Painting will forever be a part of this family’s life), to all of you who just read and never comment, the 10,000 subscribers out there who get an alert when I blog, to those of you who use what ever you take from this to move forward in your life. You will forever be a part of me.

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Love is Love

Serch